It is free of many common irritants and undesirable ingredients. It repairs broken bonds and rejuvenates your hair. to stem a slowdown in demand and push back against consumer complaints. She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". 7, Olaplex No. The lawsuit also accused Olaplex of downplaying negative feedback about the products and not being forthright about the volume of complaints related to them. Top editors give you the stories you want delivered right to your inbox each weekday. One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. She's said she's still waiting to hear back from Olaplex. Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged potential to cause harm. Some have lost hairin some cases more than half and leaving bald spots in others, the suit sayswhile others have been left with hair thats dry, brittle, frizzy and dull.. , updated The lawsuit said: 'Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy and dull,', 'The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.'. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. (Podcast). Winning a court case is only half the battle for Olaplex. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. Olaplex refunded Fontenot $250 in Sephora store credits after she sent an email detailing her hair and skin problems, according to customer service messages reviewed by Insider. In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. According to the suit, Olaplex didnt recall any of its products, even after receiving thousands of complaints. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. "Do your due diligence and make sure that you are protecting yourself as a consumer when you're buying beauty products. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. There are many reviews for Olaplex No.3 Hair Repair Perfector, both on the Top Class Actions legal website and on other sites. The customers are seeking $75,000 in damages. Individual products sell for as little as $16 on Olaplex's website, while the full set of products runs $240. In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". Daniela Sirtori-Cortina 4 days ago. "A lot of this is breakage that came up after using Olaplex," she tells viewers. This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. Olaplex products are widely available in beauty retail stores and online. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. In 2019, Olaplex won a second judgment against beauty giant LOral after Olaplex accused the beauty giant of stealing trade secrets in a meeting in California in 2015, when the companies were conducting a due diligence process. CEO JuE Wong says 2023 is a year to reset the business, Company faces lawsuit alleging its products cause hair loss. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. Becky Barnhouse, a campground manager who lives in Ojai, California, is seeking a refund after buying $161 worth of Olaplex products in October per her stylist's recommendation. The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. Moreover, it helps hair color last longer. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. However, the lawsuit against Olaplex Holdings alleges the . Nor have Defendants issued any new warnings or otherwise disclosed the defects and dangers associated with the Products., As the case tells it, the defendants seemingly half-hearted recall amounts to an attempt to appease injured consumers and sweep under the rug the dangers presented by the Products.. Olaplex was not immediately available for comment. Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. The brand perhaps most . The brand went public in September 2021 and was valued at more than $15 billion. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. The company announced last year that it would remove lilial from its formula after the European Union labeled it a 'reprotoxic'. Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. "There are a wide variety of reasons for hair breakage or hair loss, as medical and scientific experts have publicly stated, including lifestyle, various medical conditions and medications, the aftereffects of COVID, skin conditions and more. hide caption. 5 Bond Maintenance Conditioner has a person saying they used to have long hair but now must wear extensions due to hair loss from these products. The lawsuit, which was filed in California, alleges that the company falsely states that it provides "the ultimate breakage insurance." Olaplex's website outlines the system it uses to "noticeably . Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. Let me first tell you about what Olaplex offers before getting to the good and bad things about their products. Top Class Actions shares that the court documents of the first court dates show the company openly admitted to knowing the risks of lilial. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. Hair care brand Olaplex quickly won a wide following during the pandemic with products it says build chemical bonds that strengthen hair. Personally, I strongly believe the current legal action is a nuisance suit motivated by financial motives. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker," the suit says. Hundreds of glowing reviews posted online by influencers, hair stylists, and other customers seem to support this claim, with some calling the products "life-changing" and "magic." The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. ', 'I was using it too much, and it literally broke my hair. As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. There are thousands of people all saying the same thing. "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective.". Insider has previously reported on customers alleging that they experienced hair loss after using Olaplex products and reported that some had received refunds. Further still, many of the before-and-after photos on Olaplexs website that show how the average person can attain celebrity hair feature paid models who do not regularly use the Products as recommended by the defendants and whose hair, unbeknownst to consumers, has been styled by professionals, the case claims. "We are prepared to vigorously defend our Company, our brand, and our products against these baseless accusations.". Panthenol, the other ingredient named in the suit, has not been banned in the EU or linked to any adverse effects. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing . Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. On Tuesday, Olaplex said net revenue this year will be $563 . Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. Olaplex customers report hair breakage and loss. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). . Protein for Hair Loss: Does it Help or Hurt? Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. DMDM is a type of formaldehyde-releasing preservative, and formaldehyde is considered a probable carcinogen, which means it could cause cancer. Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. A jury ruled in Olaplexs favor in all four claimstwo patent claims, plus trade-secret theft and breach of confidentiality. ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. Learn More. Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. The lawsuit was filed by a group of nearly 30 consumers represented by Dallas-based lawyer Amy Davis who allege the company's products damaged their hair and scalp. Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. 'If our products pass the HRIPT test, that means it was not shown to cause sensitivity or inflammation to the skin, including the hair follicle, which is the primary cause of hair loss. All Rights Reserved. Olaplex sells several products, including moisture masks and shampoo. They disputed the brand's social media messaging that its products could revive "compromised hair.". An advertisement for Olaplex hair products. Companies frequently offer refunds to customers who have complaints about products. She said she's lost about half of her hair's volume, giving her enough for a "walnut-sized bun" on the top of her head. the beauty and hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit after dozens of customers allege . Lastly, it protects your hair from further breakage. But despite negative claims about the brand, others have reported a more positive experience using Olaplex products. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss . The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". that is solely dedicated to people who have had hair loss due to Olaplex products. The case has not ended as of this article, but they seek $10 million in punitive damages. In January 2021, Devacurl agreed to a $5.2 million settlement to resolve the class-action lawsuit claims that the brands products caused hair loss and scalp irritation. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. 1, Olaplex No. In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. A review on No. Each situation is different, so she recommends consulting with an attorney in your state with any legal questions. Jue Wong posted a video on Instagram addressingconcerns from the lawsuit filed in California - which argues that Olaplex products caused baldness and blisters for more than two-dozen customers. 3, Olaplex No. Have you tried Olaplex hair loss products? Daniela Sirtori-Cortina. Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. The defence followed a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range from around 24 ($30) to more than $100 - in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry and dull. The reviews found elsewhere confirm this. 4, Olaplex No. The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. The lawsuit said that certain ingredients had made the products "unreasonably dangerous" and ineffective. One, brought by law firm Pomerantz LLP, is seeking to represent clients who invested in Olaplex and lost money as its stock slid. Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. Have you tried @Olaplex? Sparks makes it clear she is not affiliated with this lawsuit, and her opinions are not to be taken as legal advice. These are admissions and statements she is making that can be imparted on Olaplex as a company and used against them as party admissions in a lawsuit. 9 products. Sign up for notifications from Insider! Cause #2: Using the product incorrectly. Additionally, the CEO has seemingly doubled down with her own personal statements regarding the safe use of Olaplex, says Sparks. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. Top Class Actions is a legal site that handles public lawsuits. Shares of direct-to-consumer brand Olaplex fell Tuesday after the company reported a quarterly sales decline . 'I had huge bald spots bcz of their products .. Read more here: Camp Lejeune Lawsuit Claims. Many buy from Amazon which is filled with scam products. ", 24/7 coverage of breaking news and live events. everyone stream Carly Rae Jepsens Dedicated album - jaden . The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. Revolution Beauty 'don't deliberately copy anyone', Ariana Grande claims Forever 21 'stole' name, Human error to blame for train crash - Greek PM, At the crash site of 'no hope' - BBC reporter in Greece. Slectionnez Grer les paramtres pour grer vos prfrences. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. This case is being fought not only in the court system but also in the court of public opinion. Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. Olaplex Holdings is being sued by nearly 30 consumers who claim that some of the popular hair care products caused hair loss, hair damage and scalp injuries. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. Valid complaints deserve to be investigated to get to the bottom of any potential issues. When you buy through links on our site, we may earn a commission. Be sure to let me know! Olaplex products are safe and effective, as millions of our customers can happily attest.". Reach out to Alex Bitter at abitter@insider.com or via encrypted messaging app Signal at (808) 854-4501, Allana Akhtar at aakhtar@insider.com or on Signal at (248) 760-0208, and to Sindhu Sundar at ssundar@insider.com or on Signal at (984)-377-3887. Sign up for ClassAction.orgs free weekly newsletter here. Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. Many people buy used Olaplex on sites like Mercari and it is something else filling an Olaplex bottle. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. Live market coverage co-anchored from Hong Kong and New York. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." One . Again, Olaplex products passed this test. . The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. The way misinformation spreads like wildfire on social media makes it hard to contain and unfortunately this seems to be another example of that scenario, cosmetic chemist Kelly Dobos tells BeautyMatter. The lawsuit is the latest controversy for the ultra-popular hair-care brand. As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. I stopped olaplex 4 months ago and guess what? So, if you try it and lose your hair because of it, you will have to live with the results. The lawsuit, which was filed on 9 February, includes claims from 30 women who used products from Olaplex, as reported by CNN.The brand is notably sold at retailers such as Sephora and Ulta and is frequently advertised by influencers on TikTok. Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. It is becoming both a PR and legal nightmare, from what I can see, says Sparks. Olaplex products are also cruelty-free, pH-balanced, and vegan. Every one of Olaplex products pass this HRIPTT test.'. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. Customers were complaining that overusing the products was causing serious damage to their hair. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. 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