Toll-free: (800) 311-3341 Involves intensive, interactive exploration of factors that affect the success of brands. Semester 1: Business of Branding, Creative Thinking, User Experience Design, Physical Computing 1, Semester 2: Strategy & Design, User Participation Platforms, Visual Storytelling, Semester 3: Creating Gravitational Pull, Experimentation, Physical Computing 2, Semester 4: Innovation, Persuasion, Indivituation. "[10] Later that year, the Brandcenter introduced its Creative Technology concentration "to emphasize the increasingly central role that digital media plays in advertising. Emphasizes a teamwork approach to art direction and concept development. Richmond, Virginia 23284 with a concentration inbranding/strategy, All Bulletins 2023-2024 Virginia Commonwealth University. "Ever since her application and her interview, we just saw something pretty special in her in terms of her passion and fortitude, work ethic and humility," said Andrew LeVasseur, professor of experience . Now that weve placed several interns with them, and theyve seen what our students are capable of, they have been recruiting from us more heavily.. Brandcenter students earn a Master of Science in business, with a focus in the following concentrations: The program is highly collaborative project-based, designed to simulate a real-world agency/client setting. According to LeVasseur, the Brandcenter is working to create the next generation of problem-solvers who will find solutions to help move the needle for a brand. We caught up with Andrew LeVasseur, the head of the Creative Technology/Experience Design track to get his take on VCU Brandcenters approach to technology and user experience, the future of the program and the reason for the name change. My biggest thing when Im trying to design is simplicity, she said. 3 credits. Please visit International Admissions and click on "foreign transcripts" for more information and a list of evaluators. I was able to focus on my art and academic work without the stress of worrying how I was going to afford tuition., Andr Lucero (B.A. The VCU Brandcenter is more than a portfolio school. [20], Due to the COVID-19 outbreak in 2020, Brandcenter partnered with Working Not Working to host the annual Recruiter Session virtually. 3 credits. The curriculum combines individual casework and team assignments to ground students in the art and science of strategy development. The Brandcenter created a similar summer program for students to gain professional experience because of the lack of internship opportunities. 89) Inaugural recipient of the Mallory Callan Memorial Scholarship. They study within their given track, as well as collaborate with all tracks on team projects that culminate in presentations to their faculty, peers and often real world clients. 3 credits. Identify new and imaginative ways for brands to engage with users across platforms. with a concentration in finance, Business, Master of Science (M.S.) Ever since her application and her interview, we just saw something pretty special in her in terms of her passion and fortitude, work ethic and humility, said Andrew LeVasseur, professor of experience design at the VCU Brandcenter. This button displays the currently selected search type. Independent projects pursued specifically for individual portfolio development. 3 credits. Semester course; 3 lecture hours. Turns out that lifelong loyalty to Apple Inc. may have served her well. She read what the VCU Brandcenter had to offer and signed up to take the Graduate Record Exam, better known as the GRE, the next day. Short films will be produced. This portfolio could contain ad campaigns. Please enable Javascript functionality in your browser so you do not see this message again. I was able to focus on my art and academic work without the stress of worrying how I was going to afford tuition., Andr Lucero (B.A. Semester course; 3 lecture hours. brandcenter@vcu.edu Please briefly explain why you feel this answer should be reported. Brand Design for Brand Managers. Restricted to Brandcenter students only. In 2003, Rick Boyko, former co-president and chief creative officer of Ogilvy & Mather Worldwide, was named director of the Brandcenter[5] and led the school for eight years. By clicking on "I agree", you agree to this use. 3 Hours. Please visit, and click on "foreign transcripts" for more information and a list of evaluators. The final edition and full PDF version will include these updates and will be available Individual development of concepts and materials necessary for the creation of mini-books and portfolios under one-on-one instruction. Press J to jump to the feed. This course will challenge students to learn the techniques of innovators in business and the community. Both invention and execution will be explored. in August prior to the beginning of the fall semester. Enhancing consumers brand experience. My brand credits include Barclays, Best Buy, Capella University, Capitol One, Harrahs Entertainment, Hawaiian Airlines, Holland America, Microsoft, Michelin BFGoodrich, Verizon FiOS, Weight Watchers, among others. You may only apply to one concentration. BRND639. A survey of prospective Camp ADventure participants found that more than half of the nearly 200 surveyed didn't get an internship offer this past spring. with a concentration in real estate, Business, Master of Science (M.S.) My biggest thing when Im trying to design is simplicity, she said. Restricted to Brandcenter students only. Move forward with Creative Circus and concentrate on making dope work. This class will yield actual working prototypes that can help get across the function and look to a design/engineering team to create a production model. Topics in Branding. If you apply between March 16 and June 15, your application will be reviewed once your application is complete. Part-time enrollment. Enables students to maximize and strengthen creative abilities through lecture, brainstorming sessions and team-oriented strategy sessions focusing on real case projects. 3 Hours. The new business process will be considered and successful presentation techniques will be evaluated. If admitted, you will have the opportunity to engage in meet and greet and other coordinated admitted student activities. Forget that rejection letter. Emphasis on the creation of ideas of sufficient scope as to become the basis for ad campaigns covering many platforms, especially including the Web. LinkedIn Sligh thought she might work for a fashion house someday but, after moving from job to job in local retail shops, she became determined to use her creative skills in a different way. We use cookies to ensure that we give you the best experience on our website. The goal of this class is to take a story and translate it successfully to the screen. How do your fellow employees perceive you? It will definitely contain strategically thought out and creatively conceived solutions to business problems. I have an interview with them coming up Contrasting historically rigid ways of approaching problems to newer, more dynamic approaches will prepare students to professionally engage a constantly shifting world of business, consumer, political and economic forces. Addresses headline and body copy issues through presentation of students' work and research on major copywriters and their work. There are so many emerging opportunities out there, that we leave it up to our students to shape their own views and invent their own visions of the future. Make sure that you provide us with the URL in your online application. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Brandcenter students concentrate in one of five areas of study (sub-concentrations): art direction, copywriting, creative brand management, experience design and strategy. More info about both the transfer and audit policies, and timeline related to each, will be available at Orientation. still accepting applications for Fall 2015. The Brandcenter program is focused on preparing students for successful careers. Theres no point of reference, Sligh said. A course for the study of current trends and opportunities in branding. BRND591. How did it benefit the company? 3 Hours. You will only need to provide financial documents if you are admitted and choose to enroll in the program. The school is part of the VCU School of Business. To learn more about our web site privacy practices, please review VCU's privacy statement. Students gain experience in identifying a research need, in developing a research plan and methodology and in fielding the plan. BRND608. Some of our students are married. Applying to VCU Brandcenter . Semester course; 3 lecture hours. The Brandcenter places interns at worldwide agencies and corporations every summer. These policies can also be viewed in our Student Handbook, which is available atbit.ly/bc_Handbook. I want to get better at what I do and I think itd be an interesting place to try and do that., Sligh may be the first experience design student from the Brandcenter to intern at Apple but she certainly wont be the last. Create an account to follow your favorite communities and start taking part in conversations. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Physical Computing I. The PDF will include all information unique to this page. Research Methodologies. BRND662. alevasseur@vcu.edu. Creative tracks working together in teams to create shifts in established paradigm and executing a prototype of these solutions. Design ads, interfaces, apps, wearables, robots, flying machinesthings yet to be imagined. While other students are focused on the production of dynamic multimedia content for new environments. Brandcenter at VCU 103 South Jefferson Street Richmond, Virginia 23284 brandcenter@vcu.edu (804) 828-8384 brandcenter.vcu.edu The Brandcenter offers a two-year, full-time master's program for students interested in careers in marketing, advertising, branding, communications and innovation. Why the name change from Creative Technology to Experience Design? Additionally, if you apply for scholarships, you will receive your decision about financial support from the Brandcenter with your admissions decision. While at the VCU Brandcenter, Experience Design Students will: What kind of people are you looking for in XD? Dual degree and certificate opportunities, Business Administration, Certificate in (Post-baccalaureate graduate certificate), Business, Doctor of Philosophy (Ph.D.) with a concentration in accounting, Business, Doctor of Philosophy (Ph.D.) with a concentration in information systems, Business, Doctor of Philosophy (Ph.D.) with a concentration in management, Business, Doctor of Philosophy (Ph.D.) with a concentration in marketing, Business, Master of Science (M.S.) Get more information on our program, see sample application prompts, and request a copy of our SIXTY magazine. Brandcenter at VCU | Experience 1,186 views 2 years ago Two years. In addition to the VCU Graduate School and Brandcenter applications, international applicants must submit additional documentation to the Office of Admissions. 3 Hours. Enrollment is restricted to Brandcenter students. During her first year at the Brandcenter, Sligh developed a mobile application that had significance to her own life experience. You are welcome to submit your application past the deadline, but a decision is not guaranteed to be made on your application by our 6-8 week turnaround. See original article here: An Interview with Andrew LeVasseur, Head of Experience Design at VCU Brandcenter. 3 credits. Internship: Brandcenter. Were renaming the track to better align with the direction of the industry, the career opportunities for our students, and to reflect more specifically the titles and roles our graduates are assuming in business. Applications received after March 16, 2023, will be reviewed as they are submitted. [29], The Brandcenter Director's Council, founded in 2019, is composed of brand leaders from some of today's most innovative businesses. We focus on developing talent that has strong foundation in concept and craft. As the first intern at Apple from the VCU Brandcenter's experience design track, she finds herself in uncharted territory. Its just interesting how theyve become one of the most valuable companies in the world and Id love to learn what thats like and learn any best practices from them. If you are planning to enroll on a part . Students explore interactive ways to engage consumers. 3 Hours. Instead of ads, their tables are littered with drones and robots, hacked toys and games, tablets with app prototypes. 3 credits. As the first intern at Apple from the VCU Brandcenter's experience design track, she finds herself in uncharted territory. Several students are currently being interviewed for other summer positions at the Cupertino headquarters. Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). Comms Planning and UX. Integrating new branding methods with traditional approaches (like advertising, public relations and direct marketing) to develop powerful, coordinated and synergistic campaigns. She graduated on an accelerated track, and quickly found herself at a crossroads, unsure of what to do with her hard-earned degree. 16.66% of A is y and B% of 30 is 21 then, what % of A is 42? Interview republished from Makin Ads. Semester course; 2 lecture and 2 laboratory hours (delivered online, face-to-face or hybrid.) BRND622. with a concentration in branding/experience design, Business, Master of Science (M.S.) Semester course; 1-3 lecture hours. As a young student, that recognition helped me realize that I had what it was going to take to pursue art as a career. Semester course; 3 lecture hours. with a concentration inbranding/copywriting, Business, Master of Science (M.S.) Creating Gravitational Pull. hey there! THIS IS NOT A PLACE TO ADVERTISE. Natasha Sligh considers herself totally Mac-ed out. She has never used a PC, ever. Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). Techniques for decision-making are explored along with Web analytics, performance metrics and ROI. 3 Hours. This track is uniquely positioned within our curriculum to be looking upward and outward to what is new and next. Theyre very selective on who they bring in, so this is just further testament to what were doing here, and validation that were developing talent thats going out into the industry and being considered for the highest positions and careers.. The course combines lectures and instruction with a semester-long innovation competition in partnership with global brands. Develops students' ability to create visually effective work that targets specific groups of consumers through ongoing review and discussion sessions designed to pinpoint strategies and create relevant visually oriented ideas quickly. good luck to you too :), Search the sub. 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